Showing posts with label Fusion. Show all posts
Showing posts with label Fusion. Show all posts

Monday, July 27, 2009

Ford Fusion Hybrid Invites You to Share Your Green Ideas

I rarely share client related work because of sensitivity, I don't want to be a shill, and concern I may reveal too much with my brutal honesty, but I wanted to share some work we did for the new 2010 Ford Fusion + Fusion Hybrid.

Our idea was to get people to share their small environmental behavioral tips to collectively effect positive change, emulating the new Ford Fusion Hybrid’s SmartGauge Cluster with EcoGuide that help aid the driver’s behaviors. The hybrid model has a display on the LCD instrument panel that grows or sheds leaves depending on how ‘green’ your driving is in real-time. As the driver changes their behavior by going easy on the gas from a light more leaves grow on the vine’s dash display. See this video to learn more about the feature.

Following this same concept of small changes leading to improved environmental impact, the new Ford Fusion Facebook application You Speak Green asks participants to leave their own behavioral change that can then be shared within their social network and across all of the application’s participants.

Collectively ideas are spread that can be ranked by others and even adopted. Some common ideas like using reusable grocery bags, using a coffee mug instead of disposable cups, or turning off the water while brushing your teeth are shared for others to consider. Other ideas one may not have thought of could be learned from others and collectively adopted for the greater good.

All of this is a light-touch to communicate positive change and showcase the thinking behind the Fusion Hybrid’s own design. People are brought to an application tab of the Fusion Fan Page and there is some communication that this is brought to you by the Fusion and one can Friend the Fusion.

For those of you who decide to install the application, I’d be curious to know what you think. Please share your comments on this blog.

UPDATE 10/15/2009: Our team won a JD Power Catalyst Interactive Advertising Award for Social Media.

Thursday, April 9, 2009

A Few New Products Sites Launched This Week

Three sites launched this week to promote two new products: 2010 Ford Fusion and 2010 Lincoln MKZ. A third site launched, previewing the new 2010 Cadillac SRX to be released in summer 2009.

The Ford and Lincoln sites are sites I was a part of and worked on quiet extensively. Please share your thoughts about the sites as I'll just let them speak for themselves. I will add that both sites are a digital extension of both campaigns and are designed for awareness purposes.

The Cadillac SRX site is a debut that is aimed directly at the Lexus RX350. The site is pretty straightforward, as it is just introducing the product. No positioning and the online media I caught on has a Call to Action to Receive Updates. I did, still no update or thank you after a day.

Thursday, November 20, 2008

Some of My Work Debuted Yesterday

It's a great time to work with Ford, Lincoln and Mercury. This is a time of new distinctive design and high fuel economy vehicles as Ford adjusts to the changing market. That's why it was an exciting day yesterday when three vehicles I worked on debuted at the LA Auto Show, followed by three vehicle reveal websites. Two major launches included the new Ford Fusion + Fusion Hybrid and the Lincoln MKZ. We also developed some content to reveal the new Mercury Milan & Milan Hybrid. All the distraction of the industry aside, these are some solid products with major updates to their interiors, improved fuel economy, and the addition of a couple hybrid sedans.

Since this is some of my work, I'll just let it speak for itself as I really cannot get into much about the strategic decisions without divulging proprietary information, so my apologies. I do think there is some beautiful work but I did learn a few things that I look forward to improving as we look to the Detroit Auto Show in January and what's to come then.