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Showing posts with label mobile. Show all posts
Showing posts with label mobile. Show all posts

Thursday, July 14, 2011

Toyota Targets the Backseat Driver



Here is one way to create early brand loyalty. Toyota Japan has created a game called Backseat Driver that gets your children involved in where ever you are driving and may be a good option after they've bored themselves of playing Angry Birds for the 1 millionth time in the car.

The application is available for download on iTunes.

To play the application you have to be moving because the app moves the car using your phone's GPS movements and when the car turns the car in the game turns too. I suppose you could walk your backseat drive, but sitting stationary results in a boring game.

Your child can even share their customized car on twitter, something my 5 year old twins will definitely not be doing.

It is a fun way to make driving a bit more interesting for your child and I can't wait to test how long it holds a 5 year boy's interest. We'll see.

Thanks to @SphereTrending for sharing this on Twitter.
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Saturday, March 13, 2010

Chevy Uses Location-Based Service to Lift Brand Perception



The Chevrolet team is down in Austin, Texas this week for the South by Southwest (SXSW) technology and arts festival. As part of Chevy’s marketing effort, they teamed up with location-based service company Gowalla (a competitor to the better known Foursquare) to create a nicely done driver service for those checking into the Austin Bergstrom Airport.

Basically, when one checks into the airport’s location on the Gowalla application some people are randomly served up a free ride from the airport to downtown Austin in a Chevy vehicle of course.

I really like the online, offline integration here. It definitely provides Chevy with some positive brand lift for the well-connected people attending the SXSW festival. It's a nice way to reach a socially active audience that is sure to Tweet, blog or even talk in person about what a cool thing Chevy and Gowalla did on their trip.

For one blogger’s personal experience with the Chevy Gowalla offer checkout this post from the blog DigitalBeforeDigital.

Crayon's Joseph Jaffe shares his impression of the Gowalla Chevy execution:

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Wednesday, December 10, 2008

Ford KA, So Little, Can You 'Find It'?



Ford's UK campaign for their KA compact auto will be launched with a mobile phone campaign called "Find It". The work will debut in January 2009.

From Marketing Magazine: "According to the company ‘It's the first ever campaign in mobile marketing, by an automotive brand, to use augmented reality...[which] is a field of computer research that deals with the combination of real-world and computer-generated data, where computer graphics objects are blended into real footage in real time.'

"Direct packs have been created by youth experiential group Don't Panic, and will be distributed in bars, clubs, fashion boutiques, universities and at music events. The packs contain QR code stickers, which by using a wap link through a camera phone projects a 3D Ka onto the screen, available in three designs. " more.
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